AI Insights · Timothy · October 2023
Top 5 Fashion Games Performance in Australia Q3 2023
An overview of the performance of the top 5 fashion games on a unified platform in Australia for the third quarter of 2023, based on data from Sensor Tower.
In the third quarter of 2023, the top five fashion games in Australia showed varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at how each game fared:
Project Makeover by Magic Tavern, Inc. experienced a steady increase in weekly revenue, peaking at approximately $81.7K in the final week of September. Weekly downloads fluctuated, reaching a high of around 11.6K in mid-September. The weekly active users saw a slight decline early in the quarter but mostly stayed above 60K, closing at approximately 62K by the end of September.
Fashion Battle - Dress up game from APPS TEKNOLOJI ANONIM SIRKETI showed a more modest performance. Weekly revenue remained relatively low, peaking at around $249 in mid-July. Weekly downloads reached their highest at about 6.3K in early July but saw a decline towards the end of the quarter. The number of active users also dropped from around 14.9K in early July to approximately 11.2K by the end of September.
Dream Wedding! by MagicLab had no significant revenue until the first week of September, where it recorded a minimal $8. Weekly downloads showed an upward trend, peaking at about 5.8K in mid-September. The weekly active users steadily increased from around 12K at the start of the quarter to approximately 15.5K by the end of September.
Makeup Kit - Color Mixing by Crazy Labs did not record any revenue throughout the quarter. Weekly downloads and active users showed a general decline, with downloads peaking at around 7.8K in early July and active users reaching 19.5K in early July before both metrics decreased towards the quarter's end.
DIY Paper Doll, also by Crazy Labs, similarly recorded no revenue. Weekly downloads fluctuated, with the highest at around 7.1K in early July. Active users peaked at approximately 15.6K in mid-July and remained relatively stable towards the end of the quarter, closing at around 13.3K.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
